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Microeconomics for Managers, by David M. Kreps
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This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.
Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.- Sales Rank: #5825055 in Books
- Published on: 2012-07-06
- Original language: English
- Dimensions: .0" h x .0" w x .0" l, 2.20 pounds
- Binding: Paperback
- 510 pages
About the Author
David Kreps is Holden Professor of Economics at the Stanford Business School, where he has taught the Managerial Economics course for over ten years. A leading game theorist and a past recipient of the John Bates Clark Medal, he is the author of three books: A Course in Microeconomic Theory, Game Theory and Economic Modeling, and Strategic Human Resources: Frameworks for General Managers.
Most helpful customer reviews
10 of 11 people found the following review helpful.
Superb text in modern micro theory for the calculus phobic
By John Fountain
I'm writing this for instructors . Ignore the 1 star review. There is no better , non-calculus based, undergraduate book on modern micro theory (except perhaps Milgrom and Roberts Economics Organization and Management ) that gets across both the basic ideas and nuanced ideas coming out of modern micro economics about risk, information , uncertainty and modern transactions costs reasoning . And if you teach a course in micro theory using calculus then still get your students to read kreps so they don't become mesmirized or overwhelmed with the mathematics of this material instead of grasping the deep conceptual logic underlying modern micro theory of imperfect and incomplete in formation - warts and all. Believe me, I've taught micro theory and game theory at various undergrad levels for almost 30 years) . Start reading this book at Ch 23, on credibility and reputations. Then get your students reading from ch 15 on. Enjoy
0 of 0 people found the following review helpful.
Excellent if you know math.
By Michael D. Brendler
This book is thorough but it requires a decent knowledge of calculus. I don't think a typical manager has that. Otherwise this is an excellent. The topics are approached from the viewpoint of management decision making.
0 of 0 people found the following review helpful.
Four Stars
By chrispen
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