PDF Ebook E-Commerce 2015 (11th Edition), by Kenneth C. Laudon, Carol Traver
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E-Commerce 2015 (11th Edition), by Kenneth C. Laudon, Carol Traver
PDF Ebook E-Commerce 2015 (11th Edition), by Kenneth C. Laudon, Carol Traver
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E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
- Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
- Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
- Sales Rank: #72237 in Books
- Published on: 2014-12-05
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.50" w x 8.20" l, 3.56 pounds
- Binding: Hardcover
- 912 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Jason S.
SCHOOL BOOK
7 of 7 people found the following review helpful.
Wrong Book
By Beltane Mama
Ordered the paperback version of E-commerc 2015, and got the "Global Edition." This isn't the same book. On the back, it says "This is a special edition of an extablished title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author."
Now I'm a week into class with the wrong book.
5 of 5 people found the following review helpful.
Be cautious, this is the european version of the ...
By Chris Seemann
Be cautious, this is the european version of the textbook. I assumed that by selecting paperback I would get the paperback version of the American textbook.
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